Don’t Just Get Attention; Become Relentlessly Relevant

“It’s not just about getting attention. It’s more about becoming relentlessly relevant.” Whenever my message is about transformation and re-invention, I’m usually not the favorite person in the room. I think that’s because when I talk about how to bring...

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Attract Loyal Clients with These 6 Rules

Poor customer service can cost you a lot. Outstanding customer service should the bedrock of your brand. It can make or break your business. If everyone in your company takes ownership of your brand, what it stands for, and how you treat people, you'll...

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Digital Transformation: the Science of Staying Relevant

Were in the midst of a technological revolution that's forever changing how we connect, live and work. Digital has fundamentally changed consumer expectations. Everyone expects an Amazon or Disney experience today. If your brand doesn't embrace a digitally...

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Build Your Brand. Grow Your Revenue.

Your brand is the essence of your company. It has impact. It’s what people say about you and how you make them feel. Your brand has a VISION—something to believe in, a VOICE—with a distinct point of view, story and strong sense of origin, a CULTURE people...

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