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Branding + Launch of Institutional Services B2B

Project Brief

Develop a cohesive brand extension for an investment management firm to showcase capabilities and diversify their revenue stream.

The Rollout

The rollout introduced investment management + insurance solutions for corporate and institutional investors. The integrated marketing campaign unfolded over 4 months and included digital, direct mail, email, phone, PR with a golf sponsorship at a nonprofit organization, and live presentations.

My Role

Strategy
Branding
Digital + vendor management
Graphic design

View the Capabilities Brochure: [PDF] Strategies and Solutions for Institutional and Corporate Investors
Copyright: Hammond Iles Investment Management

Conceptual Design Samples