Integrated Marketing Campaign, Do More That Matters® B2B, B2C

Project Brief

Centered on the release of a new life and legacy planning book, You Can Do More That Matters® , the campaign combined digital, print, public relations, direct mail, email, radio, video, giveaways, and speaking at national conferences.

The Campaign

The campaign, kicked off with a live launch party + book signing in Providence, RI and Hartford, CT. It unfolded over 18 months in multiple stages to ensure that the marketing message was consistently received by the greatest possible number of people in the target market.

My Role

developed the marketing strategy, and campaign working with the authors, publisher, CBS radio, PR firm, digital developers, vendors, and strategic partners. I created content and designed marketing collateral, radio ads, and presentations.

Book Trailer: View the video
Copyright: Do More That Matters, LLC

Conceptual Design Samples

The Skills Needed To Produce Brand Excellence

Graphic Design

Thoughtful design centered around the book jacket colors and fonts carried throughout the campaign branding.

Event Planning

Remarkable launch parties, educational workshops, and multimedia presentations at national conferences.

Digital Marketing

Landing pages, pre-qualifying surveys, blogposts, web banner ads and video led to expanded opportunities.

Brand Strategy

Synthesizing the brand’s personality and meaning for the optimum customer experience and business results.

Campaign Accolades

Thank you for all your hard work and effort making our brand launch a huge success.

Greg H., Wealth Advisor