Branding Guidance Symposium Conference

Project Brief

Guidance Symposium was designed to bring together high school guidance professionals and allied experts for a day of learning, networking, and education so they can better serve families with the college planning process.

The Campaign

As part of an integrated marketing campaign, the conference introduces high schools to a financial services firm that offers education and strategies for college planning to students and their families. In turn, the families in need of planning assistance become clients of the financial services firm.