The Secret Weapon

On the surface it appears that senior executives manage a myriad of initiatives on many different levels. But from my observation, they manage only one thing. Communications. How and what we communicate shapes our reality. And how effective we are at...

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Build Your Brand. Grow Your Revenue.

Your brand is the essence of your company. It has impact. It’s what people say about you and how you make them feel. Your brand has a VISION—something to believe in, a VOICE—with a distinct point of view, story and strong sense of origin, a CULTURE people...

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Alexa, Fix My Brand

With AI poised to define the future of digital marketing, it’s important to acknowledge not only the possibilities, but the cultural and moral implications it holds for your brand. TechCrunch reports that Microsoft, DeepMind, Amazon, Google, Facebook and IBM are...

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